OBJECTIVE: Students will explore the ways advertisers appeal to these different audiences by creating a target market segmentation.
Activity 1: SEGMENTATION
The Key things that companies need to know before they make an advertisement are as follows:
Behavioural segmentation divides the market into groups based on their knowledge, attitudes, uses and responses to the product. Occasions : Groups individuals according to the occasions when they purchase, use or think of buying a product.
Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.
Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.
Geographic segmentation is when a business divides its market on the basis of geography. You can geographicallysegment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas